invention ideas from
I just returned from his speech on an invention to show how to package your invention for sale. I saw how many great, innovative products, which earn a lot. Some of them could be the next" new "," Hot "Consumer product. However, what impressed me most was that everyone on what they fail to evolve, whether it is to the consumer. They also seemed to ignore the consumer need for their product.
I have American Inventor while I was away, and that same sentence was increased. People invented things that make absolutely no whatever market potential. Not matter how clever, catchy or innovative packaging may have to lure the consumers in the purchase, it can not save these inventions from more than fatal.
It started me thinking about unfulfilled or unmet needs of consumers. These are needs that we face - whether we know it or not. How does the package play a role in meeting the consumers need or the satisfaction of the consumer to create?
Look at the growth of prepared or ready to eat market. All these new food products were developed because the packaging of the product can create. Without the package, the product might not even exist. The consumer is the lack of time is a huge unfulfilled need and consumer goods companies to create products that address that demand
Take an everyday items like toothpaste. Where would we be without the package? Consumers do not even think about why this bundle was created and how it works to install the product and abandon it during sanitation. The toothpaste tube to be met.
The next great wave of packaging innovation / inventions are problems not yet solved, or those who are not on the consumer awareness button. Be aware of issues such as security and integrity of the products we buy and consume. Look at the last flourish recall and contamination issues: pet food, peanut butter, common everyday objects to kill you or your pet. Are consumers concern and attention? You bet! Only by the pet food problem alone, there is a slowdown in sales of pet food and an attack by people who are home-made food.
Getting back to toothpaste, have you more about the Chinese counterfeit toothpaste is that here in the U.S.? It's pretty obvious (according to what I said in the news) that by clicking on the packaging (spelling errors, and so on) that it is not a legitimate product (that is only apparent when the package, of course). The warning signs are there for the consumer to see. But what if the packaging of normal and within the product is contaminated? In the next wave of innovation, the package can tell us whether the product is poor, contaminated or counterfeit. Seriously, the package can speak, change colors, or a multitude of other things to inform the consumer to be wary.
A packaging company just me this staggering statistic. "" Product-tampering in the retail sector is growing at more than 13 percent per year. "" That is frightening. So, what is your packaging innovation, the NIP that in the bud or prove that the product has been altered before the consumer purchased it? That is a huge an unmet need. It is important because most consumers do not realize until it is too late. Remember the Tylenol poisoning? The chaos created after the fact. He has a whole new category of product packaging "tamper evident". "
So think about the future of consumer policy. Product safety will continue to grow. We have just seen the beginning of the consciousness of the consumer. Can you recommend a packaging, innovation and trust, peace of mind? Think about the untapped market potential and opportunities for the next invention, the packaging can save lives.
Given that the cost of designing an average retail price is $ 7,000, which $ 70 to make it right (or risk spending thousands more to resolve the problem later)!
Do It Yourself package saves you time and money with step-by-step solutions. Listen, I was there. I know how hard it is to have a great idea or a product, and have to dig through hills of information to learn how to package it. People always contact me if they are in difficulties. Most of the time is after the fact, and they want the quick solution to their packaging woes.
Well, it does not work like that. Packaging is a complicated process complicated. Understanding it requires time and thought. It's not only about the product there. It is also about the product to sell. (and I will show how.)
To learn how visit Do It Yourself packaging
http://doityourselfpackaging.com/
Or for more expert help packaging your invention e-mail to me JoAnn@packagingdiva.com for details on my last 15 page special report "Packaging your invention for sale. "
วันอาทิตย์ที่ 16 สิงหาคม พ.ศ. 2552
invention ideas from
เขียนโดย Breth ที่ 06:44
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