keywords invention patent

keywords invention patent
I'm Bruce Batchelor, the guy credited with inventing on-demand book publishing, also known as print-on-demand or POD publishing. This is the business process behind the services offered by Authorhouse, BookSurge, Lulu, Xlibris, Spire, Agio Publishing House, Trafford and other "author services" company "." Invent "is a strange notion, because I do not design a specific machine or Gizmo, but I have existing equipment and procedures, and recognized how they could be into a viable business. This part of the book industry produced about 200 million U.S. dollars per year in sales volume, and has approximately 100,000 authors to be published since its inception back in the mid-1990s.

Here is a bit of background that the invention ...

Probably just like you, I had a lifelong love of books. From the following as my mother read to me as a child, through my pre-teen years captivated by Biggles and Hardy Boys books, I was mightily impressed with the printed word. Then, while working on my high school's yearbook, I discovered that you simply create books by so bold as to write the words and a printer for bound copies! Thereafter, there was no longer hold me.

In the 1970s, I wrote, self published and successfully marketed two bestselling books, regardless of conventional publishing, something impossible, such as sales of books was so terribly difficult. The marketing for these two titles was so obvious and simple that I thought all books for marketing, would be so easy. I believe that no more!

In the last 30 years I have worked in the editing, ghost writing, publishing and marketing, sometimes with conventional publishers, and often the support of self-publishing authors who bravely live on the edge of the book industry.

In these three decades, my wife Marsha and I also operated a communications consultancy. We have marketing programs for businesses, non-profit and government clients. We have to write and paste-up of thousands of books, magazine issues, brochures, technical manuals, reports, newsletters and campaigns. In general, I was involved in the creation and processing of individual jobs to a certain extent, and Marsha was the designer. We have received numerous awards - which were pleasing to the effectiveness of campaigns, but as prettiness. I have taught marketing at the College, and also worked as a newspaper journalist and magazine editor. When writing, I was just worked as a surveyor, fishermen and park patrolman. Going way back, I was a computer programmer / analyst, and received an Honors degree in pure mathematical problem to solve. In the mid-1970s, I lived in a log cabin in the Yukon, and sometimes goes long winter camping trips with a team of sled dogs, and often just sit and think.

This eclectic background, me with a unique vantage point in 1994 to an astonishing possibility, arising from the convergence of technologies and trends. Print-on-Demand (POD) equipment + Internet information super-highway Internet Search Engines + + + + Credit Cards E-Commerce Desktop Publishing E-Mail + + Adobe PostScript (tm) + authors have sought to be published .. . I saw a book published would help to ensure that the independent (or "indie") authors worldwide. It would be in line with the traditional publishing industry, he ISBNs and copyright registration and library cataloging, but it would be different in a very important way. It would make the most of their business in the new Internet, and would print-on-demand manufacturing to produce only as many books as needed. To keep costs to a bare minimum, we go one step further: "Just-in-time" inventory to complete on-demand, printing of the books only after the order came in. Most people thought I was crazy.

Within a year, Trafford Publishing in Victoria, BC, and we had our first paying customers. These were pioneering writers that a deviation from the book industry of the old distribution model (with the preprinted books sitting in warehouses and on bookstore shelves a consignment basis), for the novel concept of promotion and sale of books, largely via the Internet .

By 1996, Amazon.com had begun to popularize the notion of buying books over the Internet. As well, Baker & Taylor, one of the largest U.S. book distributor, POD equipment had to be printed back-list titles for publishers in their service Replica Books. Then, Ingram Book, in the USA is the largest distributor, built a monster POD printing plant in Tennessee in addition to their main warehouse, the POD books may Ingram in the distribution and to bookstores and online retailers. Originally called Lightning Print, this service was later print Lightning Source Inc. (LSI). Soon other businesses opened and took Trafford POD's business service independent authors: Xlibris, iUniverse, Author House and dozens of others. Now a few more recent publication, Blurb.com and Lulu.com as offer on-demand book printing without bookstores distribution.

During my 11 years as the founding of the Trafford publisher and CEO, grew to become one of the world's most productive publishers with more than 10,000 active titles from indie writers living in more than 100 countries. Currently, thanks to Trafford Publishing POD and similar services, about 30,000 new authors published each year.

Now we have writers are in a wonderful new chapter in the indie-publishing, the growing spread of eBook editions, audio-books and POD truly global production. I call this next phase of the long tails several times, and expect that the awareness and availability of books indie substantial increase in the average number of copies selling authors, and quadruples the number of new indie titles from 2010.

Help for writers, their dreams is magic for me. In July 2006 I left my leadership in Trafford again personally to working with authors, the manuscript and the dreams. Once again, as we did before the start of the POD revolution, my wife and I are operating a small publishing - Publisher Agio (www.agiopublishing.com). I feel very happy and privileged to be editing and consulting creative people. I recently polled top executives in the largest POD author service and dozens of indie authors. The result is my new book, Book Marketing Demystified [agio, ISBN 978-1-897435-00-7].

A big thank you to all the authors who are print-on-demand publishing and continually amaze the world with your words and thoughts.

Bruce Batchelor, the inventor of the print-on-demand publishing (POD publishing) and author of Marketing Demystified: Discover the best way to sell your self-Book [ISBN 978-1-897435-00-7]. He is the CEO of Agio Publishing House (http://www.agiopublishing.com) and a speaker at writers conferences.