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In the early 20th century in America the vast majority of people in rural areas eked a life in agriculture. Farms are small, often sharecropped. The planting and harvesting was labor intensive and horses, the only source of energy for mechanical tillage. The vagaries of the weather and drought have made agriculture more difficult. harvests were primarily for consumption by the farmer's family with an extra production needed for the goods exchanged.

We all know the story of Henry Ford and his invention of the production line for the manufacture of mass-Model-T. Ford not invent the automobile, he simply invented a method to manufacture cars in volume and mass available for virtually all of the horse-less carriages. He revolutionized agriculture with totally unpredictable consequences.

The Ford Motor Company has been always seeking new ways of distribution and business opportunities. Ford had to be in rural Michigan and was in the middle of the agricultural world of the age. In the 1920s, Ford first mass-produced agricultural tractor, the Fordson. The machine sells for under $ 400 and the agricultural revolution. It quickly became cheaper and less expensive to own and a Fordson tractor than a horse.

Farmers quickly gravitated to the Fordson tractor. Crop yield per hectare expands exponentially. Farmers as much yield per hectare, by the mid-1920s, we were growing far more food than the country could consume. Prices fell. The need for day workers fell precipitously and rural unemployment exploded.

The collapse of crop prices, unemployment, and the Great Plains drought were severe at the beginning of the Great Depression. The Fordson was a remarkable improvement in productivity and the ability of farmers to keep more comfortable lifestyle. However, the "law of unintended consequences" reared its ugly head in this case. The creative interference caused by this product has been thrust on the market that can not adapt efficiently and quickly to its significance.

We have a seemingly similar situation today. We read the headlines about euthanasia manufacturing in the United States. Politicians love to visit abandoned factories and decry the decline of production in a wide range of formerly profitable industry. And yet, the manufacturing sector in America sets records for quantities produced, delivered and invoiced. How can this dichotomy exist?

As with the Fordson tractor 1920 the introduction of the farmers, the current production has been dramatic and dangerous technologies created. Robots, software, custom-made computer models, computer design and modern communication means that we have more and more sophisticated products in larger quantities at lower prices, while the workers have less per unit of production. The workers that are needed today, a better education and skills than the production line workers yore.

When I grew up in an industrial area of America in the 1960s, many of my contemporaries went to work with their fathers at the local mill or factory. These were overwhelmingly union jobs. Each of my friends at that time thought it would be for life, as their fathers were. It has turned out that no one, where they began, not a.

The shift is as painful today as it was in the yard of the 1920s. However, the benefits to society of modern manufacturing technologies and systems, such as the progress made in agriculture through mechanization, can not be denied. Only the Luddites of the 19th Century and modern adherents believe life is no more comfortable today, more people have access to goods and services at lower prices, at any time in history.

Change is often hard and uncomfortable. We live in a time of massive change, unlike any time in history. The understanding and acceptance of modern realities insure that most people benefit from the advances in technology. Those who do not want to change, and the new order of things to lose.

Henry Ford not sell Fordson tractor to the Great Depression. The product was a small, unintended factor. The inability of markets, from day to resources and markets, for the massive increase in the harvested crops was a systematic failure. Today, we manufacture products that are quickly consumed and the thirst for more inventions and technological advances. We are all better as a result.

Geoff Fick was a serial entrepreneur for almost 50 years. As a small boy, earning his money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After the University of Kentucky (BA Broadcast Journalism, 1969) and in the United States Marine Corp, Mr. Fick began a career in the cosmetics industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at the age of 28, then a number of companies, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Fick and his consulting firm, Duquesa Marketing, Inc. (http://www.duquesamarketing.com), with the support of large and small companies, domestic and international, entrepreneurs, inventors and students in the development of new products, investments, licenses marketing - sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.